Facebook is one of the most powerful marketing platforms available. Not only do they have 1.09 billion users each day, they have 989 mobile users each day. Yearly, there are 1.51 billion active mobile Facebook users.
Reaching this massive audience is simple, if you know how to reinvent your existing strategies. To help you out, here are five tips to improve your Facebook marketing:
Leveraging Video Marketing
As social media feeds become more powerful, they’ve changed the ways that consumers view and share media such as videos. Today, people can watch videos right in their Facebook feed and share it with everyone they know with the click of a button. Partially due to this social media growth, video traffic is estimated to account for almost 70% of all Internet traffic by the end of 2017.
Creating video ads yourself is a great way to reach this rapidly growing audience. Videos are engaging and effective, and clearly popular among consumers.
Staying Incredibly Active
Previously, it was enough to keep a Facebook page to collect your audience and send out a couple posts each week to keep them active. If you want to really take advantage of Facebook’s massive audience, however, you need to start doing more than that. Here are some reasons that you need to start really ramping up your Facebook activity:
● 75% of engagement on any specific Facebook post occurs within the first 5 hours. After it sits longer than that, it stagnates and produces less value for you.
● Almost a quarter of all Facebook users login five or more times per day. If you’re only posting once, you’ll miss plenty of opportunities to engage with these power users.
● Every minute of the day, almost 700,000 pieces of Facebook content are shared. If you want to stick out from the rest of these pieces, you need to get in front of your audience as often as possible.
Making Your Ads Blend In
One of the best ways to improve your Facebook ad performance is by making sure they look as natural as possible. With native advertising, you’ll be able to place ads directly in user’s feeds, so it’s your job to make sure they look like a typical newsfeed update. This is important because studies show that mobile users will click on ads three times more often if they believe that the ad is just another shared article or blog post. Don’t worry about fancy graphics, just make your ads simple and subtle.
Tracking Your Audience Carefully
Facebook provides lots of great marketing information directly in their dashboard, but it doesn’t tell the whole story. Somebody might take a look at your Facebook ad, not bother clicking through, but then taking a look when they’re home on their laptop. In fact, 40% of all consumers take a look at three or more different channels before they decide to make a purchase. And 52% of consumers use their mobile phone to gather information while making purchases in physical stores.
If you aren’t using state-of-the-art tracking software to take a look at consumer behavior across multiple channels, you’ll never know how truly effective your Facebook marketing is.
Sending Messages Via Text
It’s no secret that cross-channel marketing is the key to reaching an increasingly empowered audience. You need to hit them on multiple fronts. That’s why SMS marketing is such a powerful complement to Facebook marketing. Because 95% of all text messages are opened, it’s a great tool to drive consumers to your Facebook page. Because of Facebook’s engagement level, it’s a great opportunity to drive users to your text message program.
Beyond that, there are plenty of other creative ways to drive synergy between SMS and Facebook. You just need to take the time to do it.
How have you driven success with Facebook marketing? Make sure to leave us your own advice with a comment below!