5 Things That Don’t Belong in Your Lead Scoring Model

By LeadsConAdminMarch 30, 2017

If you have a marketing automation solution in place, you’ve probably enabled lead scoring as a key element in the early stages of your lead management process. Research has shown that that lead scoring can improve everything from productivity to conversion to revenue. But, as Abraham Maslow said in 1966, “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.”

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