Lead scoring is the backbone of many B2B marketing organizations, as they focus on better quality leads instead of just generating more leads. But like many things in marketing, even lead scoring is not a set it and forget activity. Once your lead scoring model is established by combining prospect identity and prospect engagement, look at some of the ideas below to increase its efficiency at identifying better quality leads.
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The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.
Just a few of our current members:
The LeadsCouncil Business Directory is a great place to start your search! Simply Click on the image to download the latest LeadsCouncil Directory.
A few of the topics covered in the report:
– Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
– What lead channels provide the highest quality of leads?
– How well do buyers contact their leads?
– Is the quality of leads increasing or decreasing from year to year?
– And much more.
Learn more here!
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