6 Ideas to Expand Your Lead Scoring Model Beyond the Basics

By LeadsConAdminDecember 9, 2015

Lead scoring is the backbone of many B2B marketing organizations, as they focus on better quality leads instead of just generating more leads. But like many things in marketing, even lead scoring is not a set it and forget activity. Once your lead scoring model is established by combining prospect identity and prospect engagement, look at some of the ideas below to increase its efficiency at identifying better quality leads.

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