6 Tips to Power Up Your Mobile Marketing Strategy

By Sophorn ChhayOctober 3, 2016

Consumers are on their phones today more than ever. The average person will spend an average of 23 days of every year on their phones. The right mobile marketing strategy will help you reach more customers, increasing your lead generation and optimizing your inbound marketing strategy. To make the most of your mobile marketing tool, you will want to ensure you are following these important tips.

Use Strategic Keywords
Integrate your keyword strategy into your mobile marketing content in order to attract users that are completing searches from their phones. Your digital ads should have location-specific, relevant keywords in order to get a better number of hits from qualified leads in your area.

Create Mobile Responsive Designs
A design that is not set up for mobile optimization is going to be slow-loading and will force your visitors to pinch and scroll just to navigate. Mobile responsive designs will adjust for whatever screen size your visitor is using in order to keep your design in tact and your content readable. Mobile users are likely to bounce from your site if it takes more than a few seconds to load your content or if the design is poor.

Use SMS Text Messaging
You can appeal to your customers with real-time updates, deals and notifications through mass texting services. An SMS message service will help you stay on top of the newest technologies and keep your brand right in the pocket of your interested target audience.

Target Local Markets
One of the easiest ways to pinpoint your target market is to use keywords and ad pitches that are directed toward locals near you. Studies have found that most shopping is done within a 10-mile radius of the home. Big data makes it possible for brands like yours to target shoppers based on geographical location and area-specific keywords will help nearby shoppers find your services.

Establish Automated Marketing
Marketing automation will help you establish the emails, text messages and social media posts that are less time consuming and more effective. This allows you to develop your content ahead of time and set up publishing times that are ideal for your target audience. Marketing automation will simplify big data analytics, helping you use your data and localized marketing efforts to the best of your ability.

Know Your Customers
You have to know how your customers think in order to better appeal to their natural instincts and purchase behaviors. You should be using data collected from your customers to determine their behavior, shopping habits, location and more in order to advertise and write content that keeps their needs in mind.

Consider who your top customers are and then write up buyer personas to help you target other consumers who have similar needs, habits and business pains that you can address. You want to write content that provides solutions and evokes emotions for the audience you are targeting.

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