Kick off the event in style at Ole Red — the iconic Nashville hotspot created in partnership with country superstar Blake Shelton. Perfectly positioned at the heart of Lower Broadway, Ole Red blends big-city energy with authentic country soul.

Join us at the #1 Rooftop Bar in Nashville for sweeping, unforgettable views of Lower Broadway as the backdrop to your first night.

The Welcome Party will feature an open bar, southern-inspired bites, and live entertainment. Come ready to connect, celebrate, and kick things off the Nashville way!

Dine with fellow Lead-to-Customer attendees in a private room at Kayne Prime in Nashville. This experience includes a three-course meal and beer/wine for $150 (includes tax and tip). Seats are limited. Purchase your ticket during the registration process.

Reserved exclusively for Lead-to-Customer attendees only. 

Connection rates between brands and consumers have measurably shifted over the last two years — and most of the industry doesn't have the data to see it yet. This opening session brings that data to the room for the first time, through a new industry benchmark — The Connections Index — built on 30 years and 100M+ lead interactions. This session unveils the Index in the context of live industry reaction: brand panelists respond to the trends in real time with what they're seeing on the ground, what they are doing differently, and what's coming next!

AI and automation have fundamentally restructured lead generation, and brands that haven't rebuilt their tech stack around the full inquiry-to-close journey are already falling behind. This session brings together growth leaders to share what's actually working: the platforms and architectures driving measurable revenue in 2026.

Attendees will leave with:

• A clear-eyed view of which conversion technologies deliver ROI versus which generate noise
• Frameworks for auditing your stack and identifying gaps between lead capture and close
• Strategies for integrating AI without disrupting the human touchpoints that drive conversion in high-consideration verticals
• Real-world examples from mortgage, insurance, home services, and EDU brands rebuilding for speed and compliance
• A roadmap for building cross-team alignment around a unified conversion architecture
  
  

As AI enables marketing at an unimaginable scale, the risk of diluting the brand identity that drives trust and conversion has never been greater. This session examines how growth leaders across high-consideration verticals balance data-driven personalization with the consistent brand voice that turns leads into loyal customers.

Attendees will leave with:

• Frameworks for codifying brand voice that hold up when AI is generating content at volume
• Strategies for segmenting personalization without compromising the consistency that builds brand equity
• Lessons from brands that scaled personalized acquisition across channels — and what they'd do differently
• Techniques for measuring brand voice's impact on conversion, grounding decisions in revenue rather than instinct

Artificial intelligence is now embedded in nearly every stage of the lead-to-customer journey, raising a hard question: how do you scale conversion without eroding the trust that makes conversion possible? From AI-generated content and hyper-personalization to chatbots and voice assistants, lead gen teams are moving fast, and so are the pitfalls: misleading claims, IP exposure, data privacy gaps, and governance that traditional compliance workflows weren't built to catch. This session breaks down how to manage those risks in high-volume consumer lead programs, where a single misstep in consent, disclosure, or automated decisioning can carry outsized legal and reputational risk.

Attendees will leave with:

• A practical framework for evaluating AI tools, from content generation to conversational experiences, against emerging privacy and consumer protection standards
• Clarity on where TCPA, state privacy law, and AI-specific regulation intersect with everyday lead conversion and marketing workflows
• Strategies for permissioned data use, auditable AI-generated content, and production controls that keep innovation moving without outrunning compliance
• Guidance on building consent and disclosure practices that hold up to regulatory scrutiny without slowing down speed-to-contact
• An honest look at where the industry is heading, and how to build trust into your systems before regulators force the issue

Most teams obsess over generating MQLs while revenue leaks at the handoffs nobody owns — qualification to AE to close. This session breaks down those three critical handoffs and shows how agentic AI can carry context across each one, paired with a practitioner's firsthand account of what changes when the architecture works. Drawing on hundreds of client programs, it's an operator's blueprint, not theory.

This session will include:

• A framework for speed-to-lead messaging structured to the prospect's role and trigger, not a recycled template
• The anatomy of a handoff brief that travels with the lead, so AEs pick up where qualification left off
• A modern cadence pattern (including RCS) for the post-opportunity stretch, where email is collapsing and phone is screened
• An enterprise customer's perspective on how disciplined deal-flow management changes conversion and retention

The brands winning on conversion aren't choosing between data and human judgment — they're building outreach systems that use the former to make the latter more precise and effective. This session explores how performance marketers are designing structured outreach that leverages behavioral signals and intent data without losing the human context high-consideration buyers demand.

Attendees will leave with:

• A blueprint for outreach cadences that pair real-time data signals with human touchpoints at key moments
• Strategies for enabling sales and contact center teams to act on data without losing authenticity in regulated verticals
• Frameworks for balancing automation and human intervention by vertical, product, and lead source
• Tactics for using intent data and lead scoring to prioritize outreach where human effort has the highest impact
• A compliance-conscious approach satisfying TCPA and consent requirements without sacrificing speed

Unwind with a guided tasting featuring four seasonal flavors from Ole Smoky Distillery, the first federally licensed distillery in Gatlinburg, Tennessee. Four pours. Good company. A taste of Tennessee. The first 100 attendees receive a custom shot glass to take home.

Winning brands aren't choosing between data and human judgment — they're using data to make human outreach more precise. This session explores how performance marketers design structured outreach that leverages behavioral signals without losing the human context high-consideration buyers demand.

Attendees will leave with:

• A blueprint for cadences pairing data signals with human touchpoints at key moments
• Strategies for enabling sales teams to act on data without losing authenticity in regulated verticals
• Frameworks for balancing automation and human intervention by vertical and lead source
• Tactics for prioritizing outreach where human effort has the highest impact
• A compliance-conscious approach to TCPA and consent without sacrificing speed

Chief Outsider's Jennifer Apy closes out Lead-to-Customer by helping attendees translate a program of strategies and ideas into a concrete execution plan.  She'll show how to prioritize, sequence, and operationalize what you've learned so momentum doesn't die the moment you land back home.

• A framework for auditing which session ideas fit your current growth stage and resources
• How to build an action plan with clear owners and milestones
• Tactics for getting buy-in from leadership and cross-functional teams post-conference
• Ways to measure early wins so new initiatives don't stall before they prove value