A Third Of Native Ads Fail To Comply With FTC Guidelines — Less-Explicit Ads Perform Better

By LeadsConAdminAugust 29, 2016

About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis by Polar, a native advertising developer. More significantly, the study suggests publishers may not be complying because the explicit nature of federal recommendations may not perform as well as more ambiguous approaches favored by some publishers and advertisers.

Read More at MediaPost

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