Align with Sales for Account Based Marketing Success – Chief Marketer

By LeadsConAdminAugust 16, 2016

Want to get started in account based marketing? Make sure your sales and marketing are aligned about which accounts are your top accounts and why. "When sales and marketing are aligned, the business case is a no brainer," says Lauren Goldstein, vice president, strategy & partnerships, Babcock & Jenkins.

Read More at Chief Marketer

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