Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s (QSR’s) new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app. Was that something consumers were asking for. Chris …
Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing
By Editor JohnApril 25, 2014
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