As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche

By LeadsConAdminAugust 7, 2019

Data-driven marketers don’t like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren’t buying multitouch attribution (MTA), an involved process where each touchpoint in a campaign is tracked and assigned specific credit.

Read More at adexchanger.com

Other Stories You Might Like

Top Metrics That Measure Inbound Call Center Performance
September 12, 2019, 8:00 am

How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads
February 14, 2019, 8:00 am

Six Customer Data Metrics that Really Matter
February 13, 2019, 8:00 am

Lead Generation Metrics – The Basics and Beyond
February 4, 2019, 12:20 pm

Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)
January 14, 2019, 9:22 am

9 Analytics Insights to Help Grow Your Business
December 11, 2018, 8:00 am

Lead Tracking: 5 Best Practices for Marketing Operations
November 15, 2018, 8:00 am

Infutor Capitalizes on Growth in Consumer Identity Management
February 27, 2018, 8:00 am

Making Data Work for You: Marketing in the Post-Creative World
February 22, 2018, 8:00 am

A Secret Weapon to Beat the Lead Generation Competition
February 5, 2018, 8:00 am

© 2019 Access Intelligence, LLC – All Rights Reserved. ||