3 Counterintuitive Tips to Create Memorable Content
August 16, 2017, by Carmen Simon
“What would you improve about yourself by 50%? Your looks, athletic ability, or memory?” I once conducted this poll in...
Carmen Simon
Carmen Simon is a cognitive neuroscientist, bestselling author, and leading expert on using memory to influence decision-making. Her most recent book, Impossible to Ignore: Create Memorable Content to Influence Decisions, has won the acclaim of publications such as Inc.com, Forbes, and Fast Company, and has been selected as one of the top international books on persuasion. Carmen speaks frequently to corporate audiences on neuroscience research findings related to creating memorable messages based on how the brain works. She holds two doctorates, one in instructional technology and another in cognitive psychology.
Posts by Carmen Simon
