Posts by Dave Stafford

How the Rise of Mobile Ad Fraud is Affecting Us All

September 22, 2015, by Dave Stafford

At this year’s LeadsCon, a key topic of discussion was digital ad fraud. There’s an ever-expanding number of ways unscrupulous...

Ad Publisher Best Practices: 4 Tips to Ensure Lead Gen Tactics are Legal, Fair, and Fruitful

August 26, 2015, by Dave Stafford

When an advertiser partners with an ad publisher, it is looking for engagement, interest, and hopefully a conversion. An advertiser...

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