Posts by John Egan

How will Smartphone Growth Change Lead Generation?

May 4, 2015, by John Egan

If it seems to you that mobile marketing is taking over the world, you’re not far off. In 2014, a...

Why are companies failing to hit their lead gen targets?

January 13, 2015, by John Egan

Have you been scratching your head wondering why you aren’t achieving your lead generation goals? You’ve got company. A survey...

Spending on B2B Marketing Videos on the Upswing

July 29, 2014, by John Egan

Coming soon to a computer screen near you: more B2B marketing videos. In a new study by Vidyard and Demand Metric, 63...

Ten statistics that Underscore the Importance of Email Marketing

July 15, 2014, by John Egan

Email marketing is alive and well – and living in your inbox. Consider this: 58 percent of marketers who responded...

Is Uber the Ultimate Lead Generation Platform?

July 9, 2014, by John Egan

Uber is an upstart that’s upsetting transportation regulators and traditional taxi operators alike around the US and around the world. This...

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