Posts by Matt Perl

3 Ways Political Candidates Teach Us Marketing 101: What Kenny Rogers, Y’all, and Best Buy Mean to You

February 29, 2016, by Matt Perl

Don’t worry—we aren’t going political here. But we do need to think of our political candidates as brands. Brands that...

3 Ways to Leverage Facebook’s New Ad Tools

January 12, 2016, by Matt Perl

“Build a better mousetrap, and the world will beat a path to your door.” We’ve all heard the phrase and...

What Preseason Football Can Teach Your Business

August 14, 2015, by Matt Perl

Prior to the start of a pro football season, an NFL team is allowed to keep 90 players on its...

The 3 New Frontiers of Local Advertising

July 20, 2015, by Matt Perl

During a long drive through rural North Carolina last month, my wife and I stared at countless billboards and makeshift...

eConfused? How Marketers Can Leverage Freelancing Sites

May 26, 2015, by Matt Perl

There are millions of articles out there on how to use freelancing websites like Elance, Fiverr and others to help...

It’s Hoovertime: Suck Up More Conversions Thru Lead Magnets

February 3, 2015, by Matt Perl

Sometime in the Summer of 1908, the Hoover family debuted their newest product—an upright vacuum that sucked up materials while...

Taking Aim at Facebook: Start-up “Ello” Takes on Goliath

October 6, 2014, by Matt Perl

The statement is quite clear: “Your social network is owned by advertisers.” Those seven words begin the manifesto of the...

The Un-Measurables: Soliciting Feedback, Testimonials and Reviews from Customers

September 23, 2014, by Matt Perl

Throwing spaghetti against a wall to see if it sticks is about as unglamorous as it gets when it comes...

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