What is a Lead?
October 1, 2014, by Ross Shanken
While many people think of a sales lead as a name and contact information, it turns out there’s a lot...
Ross Shanken
Throughout his career, Ross has been a technology thought leader & business-builder. For 13 years, Ross was part of a 5-member Executive Management team that led TARGUSinfo to a $650M exit in 2011. During his tenure at TARGUSinfo, Ross witnessed firsthand the stresses that existed between Lead Sellers and Lead Buyers, and with the help of industry veterans, created a dialogue around the vision of LeadiD. Ross decided to dedicate his resources to LeadiD, which he founded in January, 2011, with the singular purpose of creating a trusted environment for Lead Sellers and Lead Buyers to operate. Outside of work, Ross is a devoted husband and father of three and an occasional marathon runner.
Posts by Ross Shanken
The Future of Customer Acquisition Intelligence
August 4, 2014, by Ross Shanken
You are at a water park. There’s a popular slide shaped like a giant cone. Each person spirals down to...
Connect The Dots: Lead Gen and Ad Tech
July 2, 2014, by Ross Shanken
If you examine the individual players in the sales ecosystem, it might not seem that lead generation and ad tech...
The Future of Lead Technology? It’s In Sight
June 2, 2014, by Ross Shanken
There’s more than one way to achieve the elusive goal of sustained sales success. The entire practice of lead gen...
Big Data, Big Value: Master Marketing Performance With Merged Datasets
May 5, 2014, by Ross Shanken
Consumer generated information is exploding. Whether you are talking about stock trades, advertising or lead gen, the trend is toward...
