Posts by Ross Shanken

What is a Lead?

October 1, 2014, by Ross Shanken

While many people think of a sales lead as a name and contact information, it turns out there’s a lot...

The Future of Customer Acquisition Intelligence

August 4, 2014, by Ross Shanken

You are at a water park. There’s a popular slide shaped like a giant cone. Each person spirals down to...

Connect The Dots: Lead Gen and Ad Tech

July 2, 2014, by Ross Shanken

If you examine the individual players in the sales ecosystem, it might not seem that lead generation and ad tech...

The Future of Lead Technology? It’s In Sight

June 2, 2014, by Ross Shanken

There’s more than one way to achieve the elusive goal of sustained sales success. The entire practice of lead gen...

Big Data, Big Value: Master Marketing Performance With Merged Datasets

May 5, 2014, by Ross Shanken

Consumer generated information is exploding.  Whether you are talking about stock trades, advertising or lead gen, the trend is toward...

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