Posts by Steve Rafferty

Revenge of the Ringtones: A Cautionary Tale for Marketers

January 6, 2015, by Steve Rafferty

Recently the Federal Trade Commission announced a settlement with AT&T Mobility for $105 million for something called “mobile cramming.”  Mobile...

Cost Per Lead Advertising by the Numbers: 10 Steps That Will Transform Your Acquisition Process

April 29, 2014, by Steve Rafferty

Running a Cost Per Lead advertising campaign seems simple. Pay a fair price for the leads of people who requested...

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