Posts by LeadsConAdmin

The Psychology of SaaS Lead Nurturing: How to Get to “Yes” Faster

March 31, 2016, by LeadsConAdmin

When you're trying to boost revenue and the number of paying users for a SaaS, your website and signup page...

Macy’s To Test Beacon Messages Outside App, Explore Retargeting

March 30, 2016, by LeadsConAdmin

But now, the department store giant is looking to expand beacons' reach with push notifications outside of the Macy's app...

California Awarded $1.1B Judgment Against For-Profit College

March 29, 2016, by LeadsConAdmin

A San Francisco Superior Court judge has awarded California a $1.17 billion default judgment against the bankrupt operator of for-profit...

Advertising’s Four Plagues: Viewability, Fraud, Transparency, Ad Blocking

March 28, 2016, by LeadsConAdmin

Some $8 billion lost in fraud. Another $20 billion lost in ad blocking. There are four key challenges -- viewability,...

Facebook Updates Lead Ads, Improves Functionality and Options

March 24, 2016, by LeadsConAdmin

In June last year, Facebook launched Lead Ads, a new outreach option which simplifies the process of getting people to...

5 Things That Will Revive Your Stale Advertising Strategy

March 23, 2016, by LeadsConAdmin

When was the last time you adjusted your advertising strategy? If you can't remember, it's probably been too long. Sticking...

Study: Warmer Call Center Greetings Translate to Higher Sales

March 22, 2016, by LeadsConAdmin

Drilling down, the analysis found that just by improving the way agents answer phones, companies could generate millions more in...

How to Generate Leads Through Social Media

March 21, 2016, by LeadsConAdmin

Businesses should always be looking for new ways to generate leads, and one of the best ways to do so...

6 Ways Social Media Marketing Benefits E-commerce Brands

March 10, 2016, by LeadsConAdmin

To determine whether social media works for you, you must examine social media's potential in making a quantitative impact on...

On the Menu: Email and Mobile Marketing [INFOGRAPHIC]

March 9, 2016, by LeadsConAdmin

Julia Child once said, “Once you have mastered a technique, you hardly need look at a recipe again and can...

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