If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! B2B digital marketing has many unique challenges, but one of its key differences from marketing directly to consumers or B2C marketing is that B2B consists of longer sales funnels, larger deal sizes, and targeting the right audience of decision makers.
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The LeadsCouncil is an independent association, whose members are companies in the online lead generation space from buyers to sellers, technology solution providers and investment professionals. All members are united in a common goal of promoting best practices and fostering trust regardless of vertical.
Just a few of our current members:
The LeadsCouncil Business Directory is a great place to start your search! Simply Click on the image to download the latest LeadsCouncil Directory.
A few of the topics covered in the report:
– Are insurance lead buyers looking to increase their budgets from 3rd party vendors in 2014?
– What lead channels provide the highest quality of leads?
– How well do buyers contact their leads?
– Is the quality of leads increasing or decreasing from year to year?
– And much more.
Learn more here!
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