Aims to ‘Demystify’ Personal Finance

By aiwpadminMarch 3, 2016

by John Egan.


Every month, sifts through more than 100,000 mortgage and debt leads. With that kind of volume, it’s no wonder the company has gained a strong foothold in the financial services space.


Founded in 2005, was named to the Inc. 5000 list of the country’s fastest-growing private companies for 2008, 2009 and 2010. Revenue for 2009 totaled $106.4 million. CEO Brad Stroh founded the company with business partner Andrew Housser. A few years previously, the pair founded Freedom Financial Network, whose services include debt relief and tax relief, after receiving their degrees from the graduate business school at Stanford University., part of the Freedom Financial Network’s family of companies, says its mission is to “demystify the world of personal finance.”


“We believe the world of personal finance shouldn’t be intimidating or scary,” says. “It shouldn’t be hard for individuals to make good financial decisions that help them fulfill their dreams. And it shouldn’t be easy for sophisticated financial institutions to take advantage of ordinary Americans.”


One of the tools that recently added to make the personal finance world less “scary” allows consumers to obtain an estimate of the amount of fees and costs — such as title and transfer taxes — required to close a home loan.


The tool enables consumers to “go into the biggest transaction of their life with their eyes open,” says Ethan Ewing, president of


For the past 10 years, he adds, “ has provided consumers with unbiased information from professionals and the ability to view customized loan offers, based on qualification criteria and programs from some of the best lenders in the country.”


Ewing, a board member of the LeadsCouncil, will be among the speakers at LeadsCon Las Vegas 2016. is a sponsor of the Vegas show.


Stroh says he and Housser started Freedom Financial Network and because they saw opportunity in an enormous and fragmented industry marked by “weak competition.”


“Our innovation was to have ROI-based pricing for the consumer, and do real education and budgeting and a suite of services,” Stroh said during a panel discussion at Stanford.


That innovation appears to be paying off. In 2015, Freedom Financial Network surpassed the $1 billion mark for the amount of debt negotiated on behalf of customers.


“With U.S. consumer debt continuing to rise, it is clear that consumers are still struggling with credit card spending and debt, much of it brought on during the Great Recession,” Housser says.

Click here to register for LeadsCon Las Vegas 2016.


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