Building a Strong Marketing Data Strategy – Chief Marketer

By LeadsConAdminJuly 6, 2016

Any way you slice it, data expectations, are, well, big. And for good reason. Effectively using data requires a building-block structure to know how, why and what to do with it. Companies are spending billions on tools and talent to compile and mine data-hoping to intelligently discern customer needs and make strategic decisions-and that will be marketing's sweet spot for years to come.

Read More at Chief Marketer

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