When you think of the average attendee to LeadsCon (or most marketing conventions), you no doubt picture a seller of leads or some variant thereof. After all, we are all in the biz to make money, and that is exactly how we do it. However, there is another side to the coin: the people and companies who buy these leads.
Thankfully, LeadsCon Las Vegas supports these folks as well and is giving an entire day to their sheer purchasing power. Introducing the Buyer’s Summit, a dozen or so presentations and meetings designed to help buyers make smarter and more informed purchases and to help them use those purchases to their advantage.
First of all, this event is not open to sellers. Sorry guys. It’s a buyer’s club only. The sellers will have to hit up that buffet or spend a few extra hours at the slot machines. It’s also invite-only, which means if you are an esteemed member of that side of the industry, you have no doubt already received an invitation. If you have not, however, LeadsCon makes it easy to apply for one when you register, which you can do here. It’s also free to LeadsCon LV ticket holders. Free is always a good thing.
What awaits buyers at ye olde summit? This presentation, “Navigating through Consumer Intent, Regulatory Guidelines and Marketing Costs to Arrive at the Home of Lead Quality,” led by John Challis, senior director of Performance Marketing at LendingTree. And this presentation, “Weaving Lead Gen with Real-Time Social Discovery,” with Bryan Sise, product marketing team leader at Twitter.
There are also a few open discussions where you can finally ask experts that question that’s been bothering you about how to maximize your money spent on leads. Your company — and your budget — will thank you.
It’s like a mini-convention unto itself, taking up Monday, March 2, in its entirety. So if you are a buyer and planning on coming in later in the week, you might want to look into rebooking that flight or selling those Wayne Newton tickets. See you guys in less than a month!
Click here to register for LeadsCon Las Vegas 2015.