Capture Your Customer Acquisition ‘White Whale’ with Referral Marketing

By LeadsConAdminNovember 3, 2016

Herman Melville's mishaps and how to avoid them with referral marketing Recently, Christopher Ross, Research Director at Gartner, published a very interesting article entitled, Moby Dick Marketing, on the Gartner blog. As the title suggests, it referenced Melville's novel Moby Dick, and explained that while this novel is an intelligent piece of writing, it might…

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