Category: Adwords

Four Ways to Use Recent AdWords Updates to Power Up Your Ad Performance

May 11, 2017, by LeadsConAdmin

Getting ready for a mobile-first 2017, Google announced four changes to AdWords that will improve ad performance if you use...

Make the Most of 4 Big AdWords Enhancements in 2017

January 16, 2017, by LeadsConAdmin

2016 was a big year for Google AdWords and search marketers alike. Major enhancements to the Google AdWords platform were...

5 Segmenting Tactics to Superpower Your Google Adwords Retargeting Campaigns

October 12, 2016, by LeadsConAdmin

Adwords allows advertisers to use their own custom Google Analytics segments for their remarketing campaigns. The result? Extremely targeted campaigns...

Google Analytics Best Practices for Effective Web Tracking

November 16, 2015, by Frank Healy

As a digital marketer, you probably already know the importance of measuring and understanding the performance of your online media....

3 Reasons Calls are the Best PPC Conversion on the Block

February 2, 2015, by Drew Throne-Thomsen

In 2010, paid search marketing forever changed—Google AdWords introduced click-to-call phone numbers on mobile search ads. And while it may...

Demo Day’s Recap with Videos!

October 21, 2014, by Michael Ferree

Wow! What a great 4 weeks we just experienced here at the LeadsCouncil and LeadsCon headquarters. We had front row...

Can You Still Make Money in Lead Gen on AdWords?

July 30, 2014, by David Rodnitzky

If a consumer needs a mortgage and doesn’t have a go-to bank or mortgage broker, the odds are high that...

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