Category: Analytics

Augmented Analytics Is Vital to Modern Customer Acquisition

October 31, 2019, by LeadsConAdmin

Nothing is more exciting in the arena of Data Analytics than the possibilities of Augmented Analytics. Also referred to as...

Top Metrics That Measure Inbound Call Center Performance

September 12, 2019, by LeadsConAdmin

 Your company's inbound call center is a crucial liaison between your products and services and the customers that keep you...

As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche

August 7, 2019, by LeadsConAdmin

Data-driven marketers don’t like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren’t...

TeePublic Follows Trends and Marketing Metrics

July 8, 2019, by LeadsConAdmin

Keeping on top of pop culture trends and online metrics are a crucial part of TeePublic's strategy to connect with...

4 Steps for Evaluating the Limitations of Your Landing Page

April 8, 2019, by Norman Arvidsson

Did you set up a landing page for a campaign, but it’s not converting as expected? An under-performing campaign can...

How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

February 14, 2019, by LeadsConAdmin

If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your...

Six Customer Data Metrics that Really Matter

February 13, 2019, by LeadsConAdmin

It can tell us when our spouse is upset with us, when a stranger is starting at us, and even...

How Advanced Analytics Can Help Contact Centers Put the Customer First

February 7, 2019, by LeadsConAdmin

Companies without advanced analytics are leaving significant customer-service improvements on the table. But to fully reap the advantages of advanced...

Lead Generation Metrics – The Basics and Beyond

February 4, 2019, by LeadsConAdmin

There are basic lead generation metrics that you must to be tracking in order to evaluate the success of your...

Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)

January 14, 2019, by LeadsConAdmin

Today, we want to talk about a couple metrics that, while related to advertising performance, are not necessarily advertising specific...

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