Category: Attribution

As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche

August 7, 2019, by LeadsConAdmin

Data-driven marketers don’t like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren’t...

Lead Tracking: 5 Best Practices for Marketing Operations

November 15, 2018, by LeadsConAdmin

  We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off...

Don’t Let the Advanced TV Opportunity Pass You By

September 10, 2018, by aiwpadmin

By Eric Schaal Outside of sporting events, it’s hard to think of a time when you’d need to be in...

Getting Personal in Marketing

February 15, 2018, by aiwpadmin

by Michael Foster Stop me if you’ve heard this one: In the future, we won’t market to demographics or audience...

How Can We Overcome the Weaknesses of Advertising Attribution?

July 27, 2017, by aiwpadmin

by John Egan   When it comes to advertising ROI attribution in customer acquisition, there’s a mismatch between online and offline...

CPI is Out. ROI is In.

July 10, 2017, by Lisa Olmedo

For years brands and marketers have been chasing the best cost–per-inquiry (CPI) because it translated to the most efficient cost-per-sale...

© 2019 Access Intelligence, LLC – All Rights Reserved. ||