Category: B2B Lead Generation

The Challenges of B2B Email Engagement – Chief Marketer

June 22, 2016, by LeadsConAdmin

Engaging increasingly mobile prospects and customers in the inbox is a major challenge for B2B email marketers. "There's increasing pressure...

The World of Lead Generation and B2B Marketing

January 13, 2016, by aiwpadmin

by Michael Foster. Lead generation and B2B marketing are sometimes in a world of their own. Business-to-business marketing often comes...

6 Ideas to Expand Your Lead Scoring Model Beyond the Basics

December 9, 2015, by LeadsConAdmin

Lead scoring is the backbone of many B2B marketing organizations, as they focus on better quality leads instead of just...

Demo Day’s Recap with Videos!

October 21, 2014, by Michael Ferree

Wow! What a great 4 weeks we just experienced here at the LeadsCouncil and LeadsCon headquarters. We had front row...

Account-Based Marketing Best Practices In B2B Lead Gen

October 15, 2014, by Liz Mallett

Demand marketers today are constantly challenged to generate more top-of-funnel leads, lower  conversion costs and increase closed/won deals. Many marketers...

Spending on B2B marketing videos on the upswing

August 4, 2014, by John Egan

Coming soon to a computer screen near you: more B2B marketing videos. In a new study by Vidyard and Demand...

Spending on B2B Marketing Videos on the Upswing

July 29, 2014, by John Egan

Coming soon to a computer screen near you: more B2B marketing videos. In a new study by Vidyard and Demand Metric, 63...

6 Optimization Strategies for Retargeting, Courtesy of Bizo

May 13, 2014, by Editor John

Yesterday we were lucky enough to attend the B2B Funnelmentals Tour in Chicago, hosted by Bizo, where the day was...

Spring Clean B2B Lead Generation in 5 Easy Steps

April 22, 2014, by csmith

Refresh, Recycle, Repurpose, Refinish, Recreate Finally some warm temperatures, April showers, baseball season opens again, food and wine festivals, and...

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