Better Leads with Better Consumer Data

March 1, 2017, by aiwpadmin

by Michael Foster  The key to successful lead generation campaigns is data. We all know this, but how can you...

Race to the Sale: Ross Shanken Shares How Data is Key

February 28, 2017, by aiwpadmin

by Kieran Kern    You’ve waited until exactly the right moment when the stars are aligned and the customer is...

6 Ways Consumer Intent Data Impacts Conversions

November 14, 2016, by Frank Healy

The buyer’s journey is becoming more complex every day. It is also becoming more detailed and data-driven. Every click of...

Using Data to Boost E-Commerce Campaigns

August 3, 2016, by aiwpadmin

By Michael Foster.   Knowing who your audience is will improve your conversion rate and boost sales. But knowing what...

How to Find and Use Cross-Channel Marketing Data on Campaigns

July 26, 2016, by aiwpadmin

By Michael Foster. Campaign attribution has never been harder. With the proliferation of new media and new attribution models, it...

Building a Strong Marketing Data Strategy – Chief Marketer

July 6, 2016, by LeadsConAdmin

Any way you slice it, data expectations, are, well, big. And for good reason. Effectively using data requires a building-block...

LeadsCon Las Vegas Recap: 3 Key Lead Gen Conversations

April 11, 2016, by Eric Flottmann

The best in performance marketing recently came together in Las Vegas for LeadsCon 2016. As a proud sponsor for many...

LeadsCon Live • Dorean Kass

April 5, 2016, by Michael Ferree

LeadsCon Live • Jess Blaugrund

March 23, 2016, by Michael Ferree

The World of Lead Generation and B2B Marketing

January 13, 2016, by aiwpadmin

by Michael Foster. Lead generation and B2B marketing are sometimes in a world of their own. Business-to-business marketing often comes...