Category: Big Data

Forecasting 2016 for Higher Education

January 5, 2016, by Frank Healy

With the New Year finally upon us, it is time to consider what new trends lie ahead in 2016 for...

LeadsCon Live New York • Ross Shanken, LeadiD

September 29, 2015, by Michael Ferree

LeadsCon Live NYC: Melissa Lopez of Katana Talks Programmatic

September 9, 2015, by Michael Ferree

How to Achieve Positive Student Outcomes by Leveraging Big Data

June 1, 2015, by Frank Healy

Student outcomes have remained a topic of significance within the higher education industry in recent years. The benchmarks for success...

The 3 Most Common Mistakes that Put Your School’s Enrollment and Reputation at Risk

March 31, 2015, by Martin Lind

The challenging enrollment environment continues to put pressure on higher ed admissions teams at both non-profit and proprietary institutions. In...

LeadsCon Live 2015: Rob Gatto, Neustar

March 26, 2015, by Michael Ferree

Neustar has always been a big player in the lead generation industry with multiple offerings. In this discussion we cover...

LeadsCon Live 2015: Drew Warmington, iLeads

March 11, 2015, by Michael Ferree

In this interview I get a chance to sit down with Drew Warmington of iLeads and discuss the most recent...

Marketers wrestle with ROI of content, study says

February 18, 2015, by John Egan

B2B marketers are struggling with measuring the ROI of blogs, infographics, white papers and other content. But the struggle isn’t...

Can data improve branding?

January 27, 2015, by Michael Foster

Broadly speaking, advertising has two goals. The first and most obvious is to increase sales. You promote a product by...

Register to Listen in: The Future of Ad Tech

November 10, 2014, by Michael Ferree

Next week we have an excellent LeadsCouncil Live show planned. We have two amazing guest that will discuss what they...

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