Category: Branding

Why Your Branding Is Worthless Without Direct Response

June 8, 2017, by LeadsConAdmin

The brands my company works with, both large and small, often assume they have to choose between sales and branding....

The Benefits of Rebranding

June 1, 2017, by LeadsConAdmin

There are many reasons to rebrand your company. Perhaps your branding doesn't match your business's overall goals. Maybe your branding...

Why Brands and Direct Response Advertisers Should Work Together

July 11, 2016, by aiwpadmin

By Michael Foster. Marketing is traditionally about two things: branding and selling. For most marketers, the two should never meet—you...

Step Boldly: Dr. Fred Frantz on How to Improve Your Media Footprint

June 22, 2016, by aiwpadmin

By Kieran O’Brien Kern. Marketing can forge positive and useful connections between brands and their customers. The right marketing mix...

The Power of Storytelling for Brands and Marketers

June 20, 2016, by aiwpadmin

By Michael Foster.  We are storytelling animals. Humans cannot understand the world without a good story to explain it. Myth,...

The Art of the Persuasive Email

February 29, 2016, by aiwpadmin

by Shahnaz Mahmud.   Forbes Magazine laid out the basics of persuasion in an article 3 years ago. The first...

3 Ways Political Candidates Teach Us Marketing 101: What Kenny Rogers, Y’all, and Best Buy Mean to You

February 29, 2016, by Matt Perl

Don’t worry—we aren’t going political here. But we do need to think of our political candidates as brands. Brands that...

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