Category: Consumer Behavior

Jornaya Launches Integrations Hub for “Push Button” Access to Activation of Customer Behaviors

May 7, 2019, by LeadsConAdmin

Jornaya, the data intelligence platform that connects major-life purchase marketers with previously inaccessible customer journey behaviors, announced the launch of...

The 4 Stages of Retargeting Emotion for Consumers

October 16, 2018, by LeadsConAdmin

  With US digital advertising set to reach $107 billion in 2018, consumers are accustomed to seeing a steady flow...

Consumer Marketing Tips to Reach Generation Z

March 5, 2018, by LeadsConAdmin

Is your consumer marketing capturing the attention of the younger consumers known as Generation Z? Chances are, your old ways...

Get Customers Excited About Your Brand: How Data Segmentation Can Help

February 14, 2018, by Ajay Gupta

Insights behind Great Clips’ 2017 award-winning digital campaign. Big data has been around for some time. But, what’s changed is...

Optimizing for Best Conversion: Wake Your Inner Data Scientist

February 7, 2018, by aiwpadmin

by Kieran O’Brien Kern Does releasing each new version of your site trigger more anxiety than the first day of...

Increasing Revenue at the Intersection of Humans and Machines

January 31, 2018, by aiwpadmin

by Kieran O'Brien Kern   Recently, marketers have been fighting the battle of optimizing for humans versus bots, especially when it...

Treat Customers Like People, Not Data Points

January 25, 2018, by aiwpadmin

by Michael Foster    In today’s data-driven marketing world, it’s all too easy to forget an important fact about consumers: They...

Engage, Incentivize, Reward: Jason Neubauer on How to Convert Gen Z

January 24, 2018, by aiwpadmin

by Kieran O'Brien Kern Jason Neubauer knows the unlimited potential of young people firsthand. At 23, he started his first company...

3 Counterintuitive Tips to Create Memorable Content

August 16, 2017, by Carmen Simon

“What would you improve about yourself by 50%? Your looks, athletic ability, or memory?” I once conducted this poll in...

3 Ways Verification and Intent Impact the Lead Journey

May 1, 2017, by Dave Dague

Quality lead generation depends on real time and conclusive lead validation to verify both the identity and intent of inbound...

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