Category: Customer Acquisition

Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)

January 14, 2019, by LeadsConAdmin

Today, we want to talk about a couple metrics that, while related to advertising performance, are not necessarily advertising specific...

Research Shows These 2 Things Are the Keys to Winning New Customers on Social Media

November 22, 2018, by LeadsConAdmin

While customer acquisition is very important to brands (CMOs rank customer acquisition as their top priority), it seems that methods...

4 Factors to Consider Before Paying for Customer Acquisition

November 6, 2018, by LeadsConAdmin

  Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your platform is implemented the...

Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?

October 23, 2018, by LeadsConAdmin

  If you ask B-to-B marketers to describe their primary focus, 90% of them will say it is net new...

Why 82% Of Lenders Think They’re More Innovative Than They Are

October 9, 2018, by LeadsConAdmin

  A new survey of lenders about innovation suggests way too many lenders think they're crushing it in the digital...

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value

September 24, 2018, by LeadsConAdmin

  Its guest post day here at Duct Tape Marketing, and today's post is from Dan Kraus Enjoy! Have you...

How to Make the Most of Your Student Acquisition Ad Spend

September 5, 2018, by aiwpadmin

By Barry Eitel Even as the importance of receiving a college degree increases as each generation finishes high school, a...

Digital Media Solutions Maintains Its Medal-Winning Ways

August 27, 2018, by aiwpadmin

By John Egan Customer acquisition and retention agency Digital Media Solutions, LLC—one of the sponsors at this year’s LeadsCon Connect...

6 Ways to Reduce SaaS Customer Acquisition Costs

July 2, 2018, by LeadsConAdmin

 CAC, or customer acquisition cost, is a vital metric to optimise for SaaS companies, as discussed in our epic post:...

5 Common Lead Nurturing Activities that Can Help with Customer Retention

May 22, 2018, by LeadsConAdmin

 Customer acquisition can be costly and time-consuming. So, how can you make sure that the recurring revenue of your organization...

© 2019 Access Intelligence, LLC – All Rights Reserved. ||