Category: Customer Acquisition

8 Social Media Marketing Myths Busted [Infographic]

March 30, 2018, by LeadsConAdmin

There is no doubt that social media has evolved from being "nice to have" to full-fledged digital marketing tool in...

Deepening B2B Customer Relationships With “The Funnel Beyond The Funnel”

March 15, 2018, by LeadsConAdmin

  I've long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion...

How to Become a More Customer-Centric Business in 5 Steps

March 8, 2018, by LeadsConAdmin

 Focusing on your customers will help your business grow in all areas. Customer centric businesses invest the whole team focus...

The Latest and Greatest in Lead Tactics and Maximizing Efforts

February 21, 2018, by aiwpadmin

by Kieran O’Brien KernIf two heads are better than one, an upcoming LeadsCon session will be the ultimate opportunity to...

Get Customers Excited About Your Brand: How Data Segmentation Can Help

February 14, 2018, by Ajay Gupta

Insights behind Great Clips’ 2017 award-winning digital campaign. Big data has been around for some time. But, what’s changed is...

Increasing Revenue at the Intersection of Humans and Machines

January 31, 2018, by aiwpadmin

by Kieran O'Brien Kern   Recently, marketers have been fighting the battle of optimizing for humans versus bots, especially when it...

Treat Customers Like People, Not Data Points

January 25, 2018, by aiwpadmin

by Michael Foster    In today’s data-driven marketing world, it’s all too easy to forget an important fact about consumers: They...

Struggling to Find New Customers? Here’s a Strategy That Actually Works

January 5, 2018, by LeadsConAdmin

 Among the many business proverbs Mark Cubanhas said, one of my favorite is "you don't own your business, your customers...

Marketing’s Next Big Hurdle: The Rising Cost Of Customer Acquisition

November 20, 2017, by LeadsConAdmin

Customer acquisition costs can be the bane of marketing and marketers. But it doesn't need to be that way.Read More...

How to Acquire New Customers using Social Media: 7 Brilliant Tactics

November 16, 2017, by LeadsConAdmin

 It's common knowledge that social media can be used to create brand awareness and acquire new customers; but how exactly...

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