Category: Customer Experience

Better, Good and Great Clips: How Data Drives Messaging

January 10, 2018, by aiwpadmin

By Kieran Kern It takes more than a great haircut and head massage to connect a customer to a brand....

Lightning-Fast Dealership Follow Ups Can Creep Out Customers

October 26, 2017, by LeadsConAdmin

Wards Auto“If you follow up on leads too quickly, it can really scare customers,” Perkins says. Sure, speed matters when...

How the Cloud Can Inspire Loyalty Across Customer Interaction Channels

October 23, 2017, by LeadsConAdmin

 If the customer had a positive and consistent experience with the company and its representatives, they would probably remain loyal....

How to Use Competitions and Incentives in Your Customer Acquisition Strategy

September 21, 2017, by LeadsConAdmin

Mobile Marketing WatchThe following is a guest contributed post by Priscilla de Groot, Customer and Partner Marketing Manager at Mapp...

Marketers Focusing on Ad Sentiment and Relevance Make Gains over Ad Blocking through Improved User Experience

May 18, 2017, by LeadsConAdmin

While digital advertising dominates our multi screen world, taking a closer look at user experience is key to understanding how...

How Click to Call Can Improve Customer Relationships

May 15, 2017, by LeadsConAdmin

Click to call is an internet-based tool that allows call centers to connect the right agents to customers quickly. Before...

Acquiring Better Leads Using Underlying Intelligence and Authoritative Sources to Connect the Dots

January 23, 2017, by Michael Feuerstein

What does a ‘good’ lead look like? Well, that depends on who you are, your company’s objectives and who your...

Turning Data into Insights to Acquire and Grow Leads

January 19, 2017, by aiwpadmin

By Michael Foster.  It’s a simple fact all marketers know to be true: We live and die by leads. Good leads...

The Secret to $5 Customer Acquisition Costs on Facebook

January 18, 2017, by LeadsConAdmin

John Lott, partner at Spearmint Love, an online store selling baby clothes, had a problem. He had just left his...

Understanding Mobile Users: Characteristics, Habits & Behavior on Mobile Web

January 11, 2017, by LeadsConAdmin

'The world is going mobile' is an outdated phrase, it's a mobile world. When mobile searches surpass desktop searches at...

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