Category: Data and Privacy

CCPA: What Marketers Should Know

September 4, 2019, by Jodi R. Daniels

In four months, The California Consumer Privacy Act (CCPA), takes effect on January 1, 2020.  It is deemed the most...

GDPR: What Marketers Should Know

August 14, 2019, by Jodi R. Daniels

GDPR. It’s the acronym we’ve all been hearing so much about. The General Data Protection Regulation (GDPR), is the EU’s...

Federal Data Broker Registration Bill Introduced at Insistence of FTC

August 12, 2019, by Richard Newman

On July 30, 2019, Sens. Peters and McSally introduced S.2342, a bill to provide for requirements for data brokers with...

LeadsCon 2019: The Top 5 Trends

March 19, 2019, by Joe Laskowski

March is always an exciting time at Higher Ed Growth (HEG), as it means the team is heading to Las...

Vermont’s Breach Notice Obligations for Data Brokers Take Effect

January 3, 2019, by Richard Newman

Vermont’s recent data broker legislation mandates that registration must take place prior to January 31, 2019. The law defines a “data...

California Consumer Privacy Act: Getting Your Consumer Data Privacy House in Order Before It’s Too Late

December 17, 2018, by Len Lombardo

Based on the growing number of consumer security data breaches and increased data privacy concerns, the State of California recently...

The Data-Value Exchange: The Secret to Post GDPR Consumer Marketing

September 24, 2018, by LeadsConAdmin

  Marketers' most common fear about GDPR is their decreased ability to target consumers. GDPR raises the bar for acquiring...

After GDPR, What Lies Ahead for Lead Generators?

September 17, 2018, by aiwpadmin

By John Egan The European Union’s General Data Protection Regulation (GDPR) took effect in May, and lead generators in the...

The Applicability of Vermont’s Data Broker Law to the Lead Generation Industry

August 1, 2018, by Richard Newman

There has been no shortage of blog posts since May 2018 discussing Vermont’s groundbreaking data broker disclosure and security legislation....

5 Key Ways GDPR Will Impact Digital Advertising

June 20, 2018, by LeadsConAdmin

 Since the news of potential voter manipulation by data firm Cambridge Analytica broke early this year, the question of data...

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