3 Ways Intent Data Helps Lower Customer Acquisition Costs
June 12, 2019, by LeadsConAdmin
I'ts far from revolutionary to say that retaining customers is valuable to your business. You've probably heard this now-classic marketing...
Category: Data
LeadsCon 2019: The Top 5 Trends
March 19, 2019, by Joe Laskowski
March is always an exciting time at Higher Ed Growth (HEG), as it means the team is heading to Las...
The Importance of Creating a Single View of the Customer with Data
March 14, 2019, by LeadsConAdmin
In order to thrive in the current economic environment, businesses need to provide exceptional customer service. To do so, they...
How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads
February 14, 2019, by LeadsConAdmin
If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your...
Six Customer Data Metrics that Really Matter
February 13, 2019, by LeadsConAdmin
It can tell us when our spouse is upset with us, when a stranger is starting at us, and even...
Vermont’s Breach Notice Obligations for Data Brokers Take Effect
January 3, 2019, by Richard Newman
Vermont’s recent data broker legislation mandates that registration must take place prior to January 31, 2019. The law defines a “data...
Where Marketing Starts—and Soars
September 13, 2018, by aiwpadmin
By Michael Foster The technology of marketing is constantly changing. But getting your hands on leads is the first step,...
The Science Behind MassMutual’s 401(k) Campaign Win
August 30, 2018, by aiwpadmin
By Eric Schaal If you think about financial products, it’s easy to see how retirement savings programs would always be...
‘Connected Touch Points’ and Winning Your Consumer’s Buying Journey
August 20, 2018, by aiwpadmin
By Barry Eitel In 2011, Google theorized about a new metric for the burgeoning world of e-commerce: the Zero Moment...
Why Data-Powered Personalization Matters Today
August 16, 2018, by aiwpadmin
By Barry Eitel Personalization is now a key part of every consumer journey. Shoppers today expect all aspects of their...
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