Category: Data

3 Ways Intent Data Helps Lower Customer Acquisition Costs

June 12, 2019, by LeadsConAdmin

I'ts far from revolutionary to say that retaining customers is valuable to your business. You've probably heard this now-classic marketing...

LeadsCon 2019: The Top 5 Trends

March 19, 2019, by Joe Laskowski

March is always an exciting time at Higher Ed Growth (HEG), as it means the team is heading to Las...

The Importance of Creating a Single View of the Customer with Data

March 14, 2019, by LeadsConAdmin

In order to thrive in the current economic environment, businesses need to provide exceptional customer service. To do so, they...

How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads

February 14, 2019, by LeadsConAdmin

If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your...

Six Customer Data Metrics that Really Matter

February 13, 2019, by LeadsConAdmin

It can tell us when our spouse is upset with us, when a stranger is starting at us, and even...

Vermont’s Breach Notice Obligations for Data Brokers Take Effect

January 3, 2019, by Richard Newman

Vermont’s recent data broker legislation mandates that registration must take place prior to January 31, 2019. The law defines a “data...

Where Marketing Starts—and Soars

September 13, 2018, by aiwpadmin

By Michael Foster The technology of marketing is constantly changing. But getting your hands on leads is the first step,...

The Science Behind MassMutual’s 401(k) Campaign Win

August 30, 2018, by aiwpadmin

By Eric Schaal If you think about financial products, it’s easy to see how retirement savings programs would always be...

‘Connected Touch Points’ and Winning Your Consumer’s Buying Journey

August 20, 2018, by aiwpadmin

By Barry Eitel In 2011, Google theorized about a new metric for the burgeoning world of e-commerce: the Zero Moment...

Why Data-Powered Personalization Matters Today

August 16, 2018, by aiwpadmin

By Barry Eitel Personalization is now a key part of every consumer journey. Shoppers today expect all aspects of their...

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