Category: Digital Advertising

How Digital Advertising Markets Really Work

July 1, 2019, by LeadsConAdmin

The same digital ad, on the same website, at the same time, has a different value depending on the consumer...

Digital Advertising Eclipses $100 Billion For First Time, Per IAB Report

May 13, 2019, by LeadsConAdmin

Digital ads in the United States accounted for more than $107 billion last year, the first year digital advertising eclipsed...

What D2C Retail Brands Need to Know Before Using AI For Customer Acquisition

April 25, 2019, by LeadsConAdmin

The once-clear boundaries between brands and retailers have faded. Brands have learned how to be retailers, and retailers find themselves...

Amplify.ai and AdLingo Bring Conversational AI to Display Advertising

April 24, 2019, by LeadsConAdmin

Amplify.ai, the industry s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within...

Here’s Why Your Programmatic Display Strategy Should Mimic Your SEO Strategy

January 21, 2019, by LeadsConAdmin

January is the coldest month of the year across most of the United States, but that hasn't stopped B2B marketers...

LinkedIn Carousel Ads: What are They and How Do I Leverage Them?

November 20, 2018, by LeadsConAdmin

LinkedIn is expanding their ad formats (on top of the original ad formats) to give us a new option: carousel...

Succeeding Among the Changing Seas of Facebook and Instagram Ads

August 29, 2018, by aiwpadmin

By Barry Eitel The nature of advertising across social media remains a space of constant change. All advertising is half...

3 Reasons Why B2B Digital Advertising Has Reached the Tipping Point

March 29, 2018, by LeadsConAdmin

  Recently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total $4.6 billion in 2018,...

Amazon is Planning a Push into Digital Advertising in 2018, Challenging Google and Facebook

December 28, 2017, by LeadsConAdmin

 "Amazon likes to talk about how 56 percent of product searches are coming through Amazon," said media agency Mindshare senior...

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