Category: Direct Mail

5 Mistakes to Avoid When Creating Direct Mail

September 3, 2019, by Nancy Harhut

Whether you’re a direct marketer who wants to fine-tune your controls, or an integrated marketer who’d like to add direct...

Direct Mail: 7 Tips for Making the Most of the Post

August 13, 2019, by LeadsConAdmin

Marketers are constantly shifting dollars toward digital channels, but don't count direct mail out just yet. The USPS reports that...

4 Simple Direct Mail Strategies That Can Help with Lead Generation

July 30, 2019, by LeadsConAdmin

Direct mail has greatly progressed beyond its humble origins. Thankfully, we no longer have to rely on animal transportation or...

Direct Mail is About Data, Not About Being Pretty

January 9, 2019, by LeadsConAdmin

Direct mail may not be the newest trick in B2B marketers' arsenal, but when used properly, it can be one...

Why Brands and Direct Response Advertisers Should Work Together

July 11, 2016, by aiwpadmin

By Michael Foster. Marketing is traditionally about two things: branding and selling. For most marketers, the two should never meet—you...

Demo Day’s Recap with Videos!

October 21, 2014, by Michael Ferree

Wow! What a great 4 weeks we just experienced here at the LeadsCouncil and LeadsCon headquarters. We had front row...

Direct Mail: What’s Working and What’s Not

June 19, 2014, by John Pirroni

The Direct Mail Association (DMA) released its 2014 Statistical Report in April that indicated many sectors of direct mail are...

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