Category: FTC

With The FTC Watching for Disclosure Violations, Marketers Can Lessen Their Liability Risks

December 8, 2016, by LeadsConAdmin

Today's column is written by Richard Eisert, partner at Davis & Gilbert. If a brand hands off advertising and marketing...

FTC Staff Perspective Recaps Lead Generation Workshop

September 21, 2016, by LeadsConAdmin

Our Take The FTC has issued a paper recapping last October's "Follow the Lead" workshop, check out the news here! ...

FTC Announces Agenda for Consumer Disclosure Workshop

August 31, 2016, by LeadsConAdmin

On September 15, the FTC will host a workshop titled "Putting Disclosures to the Test" to examine the effectiveness of...

A Third Of Native Ads Fail To Comply With FTC Guidelines — Less-Explicit Ads Perform Better

August 29, 2016, by LeadsConAdmin

About a third of native ad placements fail to comply with federal disclosure guidelines, according to an analysis by Polar,...

Penalties Increased and So Did Your Risk. How Exposed Are You?

July 27, 2016, by Gayla Huber

On August 1, 2016, The FTC’s inflation increases for maximum civil penalty amounts go into effect. You can find the...

Amendments to TSR and Adjustments to Civil Monetary Penalty Amounts

July 19, 2016, by Richard Newman

Late last year, the Federal Trade Commission approved new telemarketing rules designed, in part, to prevent fraud in the financial...

Trade Group Promises Stricter Scrutiny of Payday Loan Ads

July 18, 2016, by LeadsConAdmin

A trade group for online payday lenders has started to comb the Internet for sites making misleading claims, part of...

FTC Takes Action Against Florida For-Profit College Marketer

May 3, 2016, by LeadsConAdmin

The FTC contends that Expand, which operates under the names Gigats, EducationMatch and SoftRock, has been claiming to visitors to...

FTC to Host Financial Technology Forum on Marketplace Lending

April 26, 2016, by LeadsConAdmin

The Federal Trade Commission will host a forum on June 9 exploring the growing world of marketplace lending and its...

Lead Buyers Beware: The FTC Clarifies and Tightens the EBR Exemption

April 20, 2016, by Marc Roth

Late last year, the FTC dealt the lead generation industry a subtle yet significant blow. In two separate statements, the...

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