Category: Lead Fraud

Build Best Practices with Self-Regulation in Lead Gen

February 2, 2017, by aiwpadmin

By Shahnaz Mahmud.   With greater scrutiny by the Federal Trade Commission (FTC), self-regulation in the lead generation space has become...

Trade Group Promises Stricter Scrutiny of Payday Loan Ads

July 18, 2016, by LeadsConAdmin

A trade group for online payday lenders has started to comb the Internet for sites making misleading claims, part of...

LeadsCon Live • Gayla Huber

April 7, 2016, by Michael Ferree

Advertising’s Four Plagues: Viewability, Fraud, Transparency, Ad Blocking

March 28, 2016, by LeadsConAdmin

Some $8 billion lost in fraud. Another $20 billion lost in ad blocking. There are four key challenges -- viewability,...

Ad Publisher Best Practices: 4 Tips to Ensure Lead Gen Tactics are Legal, Fair, and Fruitful

August 26, 2015, by Dave Stafford

When an advertiser partners with an ad publisher, it is looking for engagement, interest, and hopefully a conversion. An advertiser...

Stop the Lead Generation Madness! Or the Government Will Do It for You!

August 12, 2015, by LeadsCouncil

Lead generation is changing. With the FCC, FTC, CFPB, DOE, Retail Advertising Federation, and States Attorney’s Generals increasing scrutiny of...

LeadsCon Live: Steve Rafferty, ActiveProspect

April 1, 2015, by Michael Ferree

It is always great to catch up with Steve Rafferty of ActiveProspect. In this conversation we got the chance to...

LeadsCon Live LV 2015: Alex Baydin, Performline

March 10, 2015, by Michael Ferree

In this interview we had a chance to sit down with Executive of the Year runner up and CEO of...

The purchase consideration funnel and lead generation marketing

February 26, 2015, by Michael Ferree

When you’re reaching out to a consumer, you are not just trying to get them to buy a product; you...

7 Ways To Guard Against Affiliate Call Fraud – Part 2

February 24, 2015, by Anna Jefferis

In part 1 , I discussed how you can combat affiliate call fraud by working with publishers you trust, knowing...

© 2019 Access Intelligence, LLC – All Rights Reserved. ||