Category: Lead Generation

Customer Lifetime Value: The Most Under Utilized Relationship in Marketing

September 10, 2019, by Scott Gifis

Simply put, brands are addicted to customer acquisition. Driving net new sales and acquiring new customers is often the primary...

3 Highlights from This Quarter’s For-Profit and Online Education Earnings

September 9, 2019, by LeadsConAdmin

 Another quarter means another opportunity to check in with some of the sector's publicly traded for-profit college operators and online...

5 Mistakes to Avoid When Creating Direct Mail

September 3, 2019, by Nancy Harhut

Whether you’re a direct marketer who wants to fine-tune your controls, or an integrated marketer who’d like to add direct...

Recent FTC Settlement Provides Valuable Lead Generation Compliance Reminders

August 30, 2019, by Richard Newman

On August 27, 2019, the FTC announced a $30M settlement with an operator of several post-secondary schools to resolve charges...

Three Tips for Lead Generation and B2B Conversion

August 27, 2019, by LeadsConAdmin

Lead generation is an expensive task for any B2B marketer, but it's not cost alone that keeps them up at...

4 Steps to Careful Planning & Setup Before Launching a Lead Generation Campaign

August 26, 2019, by Rob Camhe

Whether for outbound dialing in your call center or for email newsletter engagement, lead generation campaigns can be incredibly beneficial...

Are Your Lead Conversion Rates Above Average?

August 22, 2019, by LeadsConAdmin

It is every company's goal to get a good conversion on their leads, which is why companies employ metrics to...

Lead Generation: This Is How You Succeed

August 21, 2019, by LeadsConAdmin

 If your staff, products, and services are the engine of your business, your clients and customers are your fuel. Without...

Lead Generation: Copywriting Quick Tips

August 8, 2019, by LeadsConAdmin

Got leads? Of course you do! But you want more. And you want them to be highly targeted! And the...

15 Ways to Generate Sales Leads if You Don’t Have Marketing Support

August 6, 2019, by LeadsConAdmin

Lead generation is a top challenge for 61% of marketers. As generating sales leads ideas can be a challenging task...

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