Category: Lead Management

Cost Per Lead Advertising by the Numbers: 10 Steps That Will Transform Your Acquisition Process

April 29, 2014, by Steve Rafferty

Running a Cost Per Lead advertising campaign seems simple. Pay a fair price for the leads of people who requested...

Lead Management: 7 Steps to the Process that Creates Revenue

April 28, 2014, by csmith

A few weeks ago, I was speaking with a director of marketing about a demand generation program he was getting...

Tips for Better Lead Management

April 28, 2014, by csmith

While lead acquisition is a constant obsession with marketing and sales departments, you can reap much richer dividends if you...

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