Category: Local Advertising

5 High-Impact Lead Generation Strategies for Local Businesses

September 24, 2019, by LeadsConAdmin

Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to...

Cole Information Carves Out ‘Exciting Niche’ in SMB Market

September 18, 2018, by aiwpadmin

By John Egan In 2003 – one year before Facebook opened the book on social networking, three years before Twitter...

How Local Advertisers’ Best Customer Acquisition Sources Have Changed in the Past 5 Years

December 21, 2016, by LeadsConAdmin

Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as...

How Are Marketers Using Location Data?

November 29, 2016, by LeadsConAdmin

The vast majority of marketers and agencies see location data as either important or critical to their mobile efforts, according...

6 Tips to Power Up Your Mobile Marketing Strategy

October 3, 2016, by Sophorn Chhay

Consumers are on their phones today more than ever. The average person will spend an average of 23 days of...

Local Digital Marketing Dollars To Reach $71.6 Billion By 2020, Says BIA/Kelsey

June 9, 2016, by LeadsConAdmin

Growth in local online/digital ad dollars are looking more robust than previously predicted, says market analyst BIA/Kelsey in its latest...

Survey: How National-to-Local Marketers Plan to Grow Their Digital Budgets

April 18, 2016, by LeadsConAdmin

Street Fight recently surveyed decision makers at over 200 national-to-local marketers and found nearly half of them spend a third...

Macy’s To Test Beacon Messages Outside App, Explore Retargeting

March 30, 2016, by LeadsConAdmin

But now, the department store giant is looking to expand beacons' reach with push notifications outside of the Macy's app...

Local SEO Statistics Every Business Should Know

October 8, 2015, by LeadsConAdmin

There is a lot of excitement around local SEO (search engine optimization) at the moment. Local small businesses are continuing...

How Local is Local? Defining Where Your Market Lives and How to Reach Them

September 24, 2015, by Jason Barrett

When it comes to location-based marketing, the meaning of “local” can change depending on the situation and the product or...

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