Category: Marketing Automation

How Innovative Technologies Are Making Customer Interactions Human Again

January 24, 2019, by LeadsConAdmin

Think about the last time you dialed a customer support line. Perhaps you pressed button after button only to realize...

2019 Trends: Martech Spending Continues to Rise

January 3, 2019, by LeadsConAdmin

The upward trend in martech spending will continue in the new year, but many companies still aren't confident they're getting...

My Chat Bot Adventure (with Insights into Automating Lead Gen)

October 10, 2018, by LeadsConAdmin

  That helps me stay young, I think, but also helps to avoid getting too complacent in an ever-changing digital...

4 Mistakes to Avoid When Implementing Marketing Automation

September 25, 2018, by LeadsConAdmin

  Marketing automation can help relieve marketing teams from time-consuming duties that keep them from their more important tasks. Marketing...

Are You Ready for Demand Generation 2020?

August 15, 2018, by LeadsConAdmin

Few terms cause more confusion in modern marketing than demand generation. That's partly because far too many marketers still confuse...

Google, Microsoft And Startups Are Going To War On Chatbot Technology

August 1, 2018, by LeadsConAdmin

 In the business of tech, battles are fought over research but war breaks out when money is at stake. That's...

How to Use a CDP to Engage Customers Outside the Realm of Marketing

July 11, 2018, by LeadsConAdmin

 One of the key factors driving the growth of customer data platforms (CDP) is the increasing importance of first-party data...

The Latest and Greatest in Lead Tactics and Maximizing Efforts

February 21, 2018, by aiwpadmin

by Kieran O’Brien KernIf two heads are better than one, an upcoming LeadsCon session will be the ultimate opportunity to...

Put These ABC Marketing Trends on Your 2018 Lead Identity Resolutions: AI, Blockchain, Chatbots

January 30, 2018, by Gary Walter

Consumer lead data is more fragmented than ever as customer data collection happens in siloes across the omnichannel buying environment...

7 Things Your Competitor Can Teach You about Marketing

August 17, 2017, by LeadsConAdmin

Any art can be learned with practice and paying attention and when it comes to marketing, the need to figure...

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