Category: Mobile Marketing

The State of Mobile, Part 1: Programmatic Buying & Retargeting

April 28, 2014, by csmith

2013 was undoubtedly the year of mobile. The global mobile advertising market more than doubled to $18 billion, and mobile...

Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing

April 25, 2014, by Editor John

Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s (QSR’s) new breakfast items “innovation with a twist on...

6 Mobile Marketing Must-Have’s

April 24, 2014, by csmith

As mobile technology and communication continues to mature, marketers sometimes struggle to keep pace with today's savvy, agile consumer. If...

News Byte: Twitter Merges Mobile Marketing With MoPub

April 23, 2014, by csmith

Twitter set mobile advertisers aflutter today. The social network announced that marketers will now be able to simultaneously place campaigns...

© 2019 Access Intelligence, LLC – All Rights Reserved. ||