Category: Programmatic Buying

Using Top-Tier Tech and a Fine Touch to Boost Leads

August 3, 2017, by aiwpadmin

by Michael Foster    The secret sauce of any lead-generation marketing effort is going to be different, and more marketers...

Predictable Lead Generation Absolves Many Business Sins

June 21, 2017, by LeadsConAdmin

Do you spend a lot of time perfecting your company's product or service? Perhaps most of your time is spent...

Coffee is for Closers

February 27, 2017, by Michael Foster

Do you remember that scene in Glengarry Glen Ross when Alec Baldwin’s character stops Jack Lemmon from pouring coffee because...

Media Buying: The Rise of Programmatic

January 28, 2016, by aiwpadmin

by John Egan. Today, one word seems to be dominating the conversation about media buying — programmatic. Yet not everyone...

Programmatic Direct Mail Makes Its Debut

October 15, 2015, by LeadsConAdmin

The mailbox retargeting service promises to put direct mail in the digital attribution clickstream. It's more like digitally reactive direct...

LeadsCon Live NYC: Melissa Lopez of Katana Talks Programmatic

September 9, 2015, by Michael Ferree

ion Interactive Leads Marriage of Creative and Programmatic–Michael Foster

July 15, 2015, by Michael Foster

At this year’s LeadsCon, one topic keeps bubbling to the surface: programmatic advertising. So much data is available from both...

Lead Attribution Tips for Cross-Screen Leads

May 11, 2015, by CJ Arseneau

In many ways, all leads today are cross-screen leads, which makes it that much more important to know from which...

Technology and the Changing Education Landscape

April 29, 2015, by Frank Healy

In 1965, Gordon Moore, Intel’s co-founder, predicted the exponential growth of technology will double every 18 months. While rapid changes...

LeadsCouncil Live: The Future of Ad Tech

November 25, 2014, by Michael Ferree

On today's call we will be joined with Rob Leathern and Atul Patel who are both deeply immersed in the...

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