Facebook Removes Age, Gender and ZIP Code Targeting for Housing, Employment, Credit Ads
March 25, 2019, by LeadsConAdmin
Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of...
Category: Retargeting
The Benefits of Taking a Holistic Approach to Mobile User Acquisition and Re-targeting
February 11, 2019, by LeadsConAdmin
In the mobile app world, marketers spend just a fraction of their budgets on re-targeting. Over the next year, that...
The 4 Stages of Retargeting Emotion for Consumers
October 16, 2018, by LeadsConAdmin
With US digital advertising set to reach $107 billion in 2018, consumers are accustomed to seeing a steady flow...
Getting Personal in Marketing
February 15, 2018, by aiwpadmin
by Michael Foster Stop me if you’ve heard this one: In the future, we won’t market to demographics or audience...
The Ultimate AdWords Retargeting Guide
December 20, 2017, by LeadsConAdmin
Google AdWords gets a bad rap.Its too complicated. It doesnt work.But the fact of the matter is, you need AdWords...
Recency: Are You Retargeting At The Wrong Time?
November 14, 2017, by LeadsConAdmin
The following is a guest contributed post from Bryan MacDonald, EVP of Product and Strategy at Remarketable Delivering the right...
Remarketing Vs. Retargeting: How Google’s Advertising Algorithm Works?
August 29, 2017, by LeadsConAdmin
Retargeting and Remarketing are two different terms. Despite having two distinct meaning both the terms are buzzing in the field of marketing interchangeably. It is worth mentioning here...
The Inbound Omnichannel Dilemma – Can You Identify Your Customers?
August 22, 2017, by Dave Dague
So many of the omnichannel discussions today are focused on outbound lead generation and making sure you are reaching potential...
How to Bring Your Potential Customers Back with Retargeting
August 8, 2017, by LeadsConAdmin
The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that...
Marketers Focusing on Ad Sentiment and Relevance Make Gains over Ad Blocking through Improved User Experience
May 18, 2017, by LeadsConAdmin
While digital advertising dominates our multi screen world, taking a closer look at user experience is key to understanding how...
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