Category: Retargeting

Facebook Removes Age, Gender and ZIP Code Targeting for Housing, Employment, Credit Ads

March 25, 2019, by LeadsConAdmin

Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of...

The Benefits of Taking a Holistic Approach to Mobile User Acquisition and Re-targeting

February 11, 2019, by LeadsConAdmin

In the mobile app world, marketers spend just a fraction of their budgets on re-targeting. Over the next year, that...

The 4 Stages of Retargeting Emotion for Consumers

October 16, 2018, by LeadsConAdmin

  With US digital advertising set to reach $107 billion in 2018, consumers are accustomed to seeing a steady flow...

Getting Personal in Marketing

February 15, 2018, by aiwpadmin

by Michael Foster Stop me if you’ve heard this one: In the future, we won’t market to demographics or audience...

The Ultimate AdWords Retargeting Guide

December 20, 2017, by LeadsConAdmin

 Google AdWords gets a bad rap.Its too complicated. It doesnt work.But the fact of the matter is, you need AdWords...

Recency: Are You Retargeting At The Wrong Time?

November 14, 2017, by LeadsConAdmin

 The following is a guest contributed post from Bryan MacDonald, EVP of Product and Strategy at Remarketable Delivering the right...

Remarketing Vs. Retargeting: How Google’s Advertising Algorithm Works?

August 29, 2017, by LeadsConAdmin

Retargeting and Remarketing are two different terms. Despite having two distinct meaning both the terms are buzzing in the field of marketing interchangeably. It is worth mentioning here...

The Inbound Omnichannel Dilemma – Can You Identify Your Customers?

August 22, 2017, by Dave Dague

So many of the omnichannel discussions today are focused on outbound lead generation and making sure you are reaching potential...

How to Bring Your Potential Customers Back with Retargeting

August 8, 2017, by LeadsConAdmin

The vast majority of visitors to your website probably aren't ready to buy yet. But columnist Jacob Baadsgaard argues that...

Marketers Focusing on Ad Sentiment and Relevance Make Gains over Ad Blocking through Improved User Experience

May 18, 2017, by LeadsConAdmin

While digital advertising dominates our multi screen world, taking a closer look at user experience is key to understanding how...

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