Category: Sample Content

Mobile fraud looms as growing threat, study says

March 4, 2015, by Michael Ferree

As affiliate marketing increasingly moves toward the mobile environment, marketers must worry about the ever-growing threat of mobile fraud. If...

Why digital marketing agencies need to become the Indiana Jones of data

February 28, 2015, by Michael Ferree

A lot of companies claim to be data-driven. They produce and promote elaborate reporting mechanisms and first look to their...

Latching onto YouTubers for unique lead gen opportunities

February 27, 2015, by Michael Ferree

Unless you’ve tucked your band away in a cave somewhere, you’re well aware that having a presence on social media...

The purchase consideration funnel and lead generation marketing

February 20, 2015, by Michael Ferree

When you’re reaching out to a consumer, you are not just trying to get them to buy a product; you...

20 statistics you need to know about the ‘digital house hunt’

February 20, 2015, by Michael Ferree

The National Association of Realtors calls it the “digital house hunt.” Increasingly, Americans are shopping for new homes via mobile...

MediaAlpha makes digital advertising effective and affordable

February 19, 2015, by Christa Avampato

Digital advertising has always seemed to be a case of The Emperor’s New Clothes. Somehow many publishers have convinced businesses...

Marketers wrestle with ROI of content, study says

February 18, 2015, by John Egan

B2B marketers are struggling with measuring the ROI of blogs, infographics, white papers and other content. But the struggle isn’t...

Bills.com’s Ethan Ewing says to evolve in lead generation, take a more holistic approach

February 17, 2015, by Shahnaz Mahmud

Bills.com’s Ethan Ewing was the company’s first employee back in 2006. Ewing was tapped as president of the personal finance...

How to maximize your website to generate leads

February 16, 2015, by Michael Ferree

A website is like a business card, only instead of forcing consumers to stare at a piece of corrugated paper...

ReviMedia: Making lead gen easy, more effective

February 15, 2015, by Michael Ferree

It certainly stands to reason that the 2015 LeadsCon event in Las Vegas, Nevada March 3-4 would attract a large number...

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