Category: Targeting

Why Your Business Needs Multichannel Marketing?

September 17, 2019, by Dwayne Charrington

Multichannel shoppers spend three times more than single-channel shoppers. The world of advertising and marketing is always evolving. Just a...

Behavioral Targeted Lead Nurturing: It’s All About Context

April 11, 2019, by LeadsConAdmin

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to...

Where Marketing Starts—and Soars

September 13, 2018, by aiwpadmin

By Michael Foster The technology of marketing is constantly changing. But getting your hands on leads is the first step,...

Engage, Incentivize, Reward: Jason Neubauer on How to Convert Gen Z

January 24, 2018, by aiwpadmin

by Kieran O'Brien Kern Jason Neubauer knows the unlimited potential of young people firsthand. At 23, he started his first company...

3 Retargeting Tactics to Enhance Your Digital Marketing

July 17, 2017, by LeadsConAdmin

When a search advertising client asks what else he or she could be doing in the digital advertising space, my...

Understanding the Mobile Native Population: Out Of The Mouths of Gen Z

May 10, 2017, by LeadsConAdmin

We in the marketing world commonly refer to teens as "digital natives," the generation that has never known life without...

New Strategies for Reaching Enrollment and Student Outcome Goals

March 9, 2017, by Frank Healy

Student success continues to be a top priority for high education leaders. A University Business survey shows student success activities...

Race to the Sale: Ross Shanken Shares How Data is Key

February 28, 2017, by aiwpadmin

by Kieran Kern    You’ve waited until exactly the right moment when the stars are aligned and the customer is...

3 Lead Generation Best Practices You Shouldn’t Ignore

February 21, 2017, by Josh McGrail

With today’s digital-savvy consumers, lead generation is evolving quickly and with it so are the demands that you be at...

The Millennial Mystery: Jason Ashman Cracks the Case on Conversion

February 20, 2017, by aiwpadmin

by Kieran Kern   When it comes to selling to millennials, intrepid marketers are often left with quizzical looks on their...

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