Category: Targeting

5 Ways to Stand Out in Lead Generation

February 9, 2017, by aiwpadmin

By John Egan.   As any lead generator knows, lead generation is not a one-size-fits-all proposition. Still, it never hurts to...

Targeting the Next Student Population: Generation Z and Higher Education

January 30, 2017, by Mike Stafford

The higher education space is continually changing, and the incoming student population is expected to further influence industry expectations. Born...

How to Find and Use Cross-Channel Marketing Data on Campaigns

July 26, 2016, by aiwpadmin

By Michael Foster. Campaign attribution has never been harder. With the proliferation of new media and new attribution models, it...

Ad Blocking: You’re Looking in the Wrong Direction

May 5, 2016, by LeadsConAdmin

Everyone is talking about ad blocking but it seems like they are missing the point. Ad blocking is part of...

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