Category: Testing

As Marketers Tire Of Last-Click And MTA, Incrementality Testing Finds Its Niche

August 7, 2019, by LeadsConAdmin

Data-driven marketers don’t like last-click attribution, which simply credits only the final impression that drove a conversion. And they aren’t...

How to Calculate Your Lead Generation Goals [Free Calculator]

January 10, 2017, by LeadsConAdmin

To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team...

Mobile’s First Impression is the Most Important One

July 25, 2016, by aiwpadmin

By Shahnaz Mahmud.   What’s that adage about first impressions? In the lead gen world, “mobile is the first impression”,...

3 Parts to Tracking a Lead Throughout Its Life Cycle

May 16, 2016, by Eric Flottmann

Marketers are always looking for new ways to shorten the time from lead inquiry to opportunity. The steps in between,...

5 Things That Will Revive Your Stale Advertising Strategy

March 23, 2016, by LeadsConAdmin

When was the last time you adjusted your advertising strategy? If you can't remember, it's probably been too long. Sticking...

Website Optimization in the Age of Mobile

August 4, 2015, by Michael Foster

You may have heard the stories about improving conversions, higher sales rates and better ROI from paid media campaigns. You...

Eight Elements of a Highly Converting Lead Generation Website

July 24, 2015, by Alex Harris

Your website can be a very powerful lead generation tool. But not all sites are created equal. The best are,...

Neuromarketing: The Science Behind Why Consumers Buy–Michael McEnaney

July 23, 2015, by Michael McEnaney

Finding out what consumers buy every day, both online and in the real world, has been fairly easy for marketers...

5 Ways Onsite Retargeting Can Supercharge Your A/B Testing Efforts

June 11, 2015, by LeadsConAdmin

A/B testing is without doubt the poster-boy of conversion optimization methods. And if you are a regular reader of this...

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