Category: TV

Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands

October 30, 2019, by LeadsConAdmin

The explosive growth of direct-to-consumer (DTC) brands is disrupting virtually every consumer category and we've now topped 400 brands across...

Before the Media Buy: Cracking the Media Efficiency Ratio

June 27, 2016, by aiwpadmin

By Shahnaz Mahmud. Direct Response TV (DRTV) advertising has a (not-so) secret weapon: Media Efficiency Ratio. With this metric, you...

Infographic: Consumers Know Exactly How They Want to Be Marketed To

November 4, 2015, by LeadsConAdmin

Of course, it has been argued that it's the advertising being created that consumers really find so annoying. Marketing research...

Demo Day’s Recap with Videos!

October 21, 2014, by Michael Ferree

Wow! What a great 4 weeks we just experienced here at the LeadsCouncil and LeadsCon headquarters. We had front row...

Spending on B2B Marketing Videos on the Upswing

July 29, 2014, by John Egan

Coming soon to a computer screen near you: more B2B marketing videos. In a new study by Vidyard and Demand Metric, 63...

Broken Aereo

June 26, 2014, by Sean P. Fenlon

I first learned of the Aereo business during a VIP tradeshow dinner at LeadsCon Las Vegas 2013. I remember the...

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